"Kim Koo Silver 10" color TV sales season is yet to come, this year's rapid growth and adjustment of flat-panel TV prices have begun pervasive, and more than 40-inch large screen LCD TV to become the protagonist of this price reduction trend. Recently, Hisense, Amoi, TCL will be its 40-inch, 42-inch LCD TV sharp correction in prices, which Hisense United Nations and U.S. chain stores will be 42-inch LCD TV prices down from the original 25,000 yuan 19,999 yuan.
Industry analysis, other competitors, including foreign brands are likely to follow up the introduction of new products, while price cuts, price war will continue to flat-panel TV business an important means of competition.
Large-size LCD TV into price cuts lead
"The key is to adjust Hisense 40-inch LCD TV prices above models, while the 32-inch, 37 inch LCD TV prices have been close to the mainstream market prices, the recent full range of products will not be large price adjustment." Hisense Group marketing vice The new general manager Liu Hong told the reporter.
This reporter learned that, before the price reduction in Hisense, Samsung claims the first use - the production of 7th generation Sony LCD screen Amoi has more than its 40-inch LCD TV prices were sharply lower, the maximum decline in more than 6,000 yuan, while TCL has announced that its 40-inch LCD TV prices dropped to 19,998 yuan from the 25,998 yuan. Skyworth also said its recently may be large-screen LCD TV price adjustment; and Changhong will launch the recently named "Heart with the translation" of mass marketing, large-screen LCD TV's price is said to have a considerable competitive.
7 on behalf of the LCD screen is the main cause of production
For the 40-inch LCD TV prices to adjust more than the main reason, some experts pointed out that the upper reaches of the 7th generation LCD production line and cutting technology maturity is the main reason.
Currently, Samsung - Sony, LG-Philips, Sharp have announced to increase more than 7 on behalf of the LCD screen input. Recently, Sharp announced that it has begun construction of 150 billion yen investment for the production of glass bottom of the 8th-generation LCD factory, the production line program started in October 2006, monthly capacity of 15,000. In addition, Sharp will also introduce two production lines in 2007, monthly capacity increased to 30,000; and LG-Philips has also recently invested in construction of 7.5-generation LCD panel production line, and said to be first half of 2006 ; while Samsung's 7th generation line put into production soon launch technologies based on 7 behalf of the line LCD TV.
Samsung Electronics vice president of Greater China, Mr Hui strong that it 4-5 with the 7th generation LCD production line over into next year, the price of 7 on behalf of the screen will fall significantly. 40-inch LCD TV panels now offer about 920-950 U.S. dollars, with 40-inch panels in the third quarter increase in shipments is expected the fourth quarter or first quarter next year, its price is likely to have 42-inch flat plasma TV.
LCD and plasma dispute intensified
When Sharp introduced 42-inch LCD TV, announced break with the traditional boundaries of plasma TVs, both in large-screen flat-panel TV competition is inevitable. However, the price of 42-inch LCD TV for more than 30,000 yuan a long time, and plasma mainstream 10 000 -1.5 million, compared with prices clearly not dominant, so the plasma is still the dominant large-screen flat-panel TVs.
Today Hisense 40-inch LCD TV prices down to 16,999 yuan, while the 42-inch only 19,999 yuan, while foreign brands mainstream 42-inch plasma prices are still about 15,000 yuan, 10,000 yuan of domestic brands are about, so the two sides spread from the original down to nearly 20,000 yuan 2000-6000 yuan, large-screen LCD TV's competitiveness greatly enhanced.
As the LCD panel progressing towards large-scale, and quickly cut into 30-49 inch TV market, plasma TV will be expected to shift the focus of the market for more than 50-inch products. Industry analysis, the present, in the 40-inch plasma big screen area where much more than the price advantage, but also continue to drop the price, there are domestic brand 42-inch plasma price or even only 6,000 yuan, so the competition will change both into direct cost competition.
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